In response to the challenge from Active Rain's Bob Stewart, I had to take a hard look at what I'm doing with my blog. To tell the truth, I don't integrate it into my marketing plans enough, but I need to change how I think, and start using this resource which I have created! Reading some of the other member posts has really been inspirational.
What have I done?
Print them: I use one of my older posts, about me as a Maui Realtor, tweak it a little and print it up on the back of fliers that go into the brochure boxes hanging on the listing signs. This is a way for people to see who I am and they can go to my website and start their property search there. Why waste that space, right? After reading some of the other posts about using our blogs for marketing, I realize I need to be printing up more and using them at Open Houses, especially my Maui newsletters.
Email them: Another AR challenge produced some Relocation Packages which have been quite useful. If someone contacts me about moving to Maui, and they have never been here (yes, that happens), I can send them a link to the relocation package for a start. I started a Maui Real Estate Q&A which will be expanding and ready to send out to those who ask.
Link to them: Wow, I just checked and sure enough I have linked to the same relocation package from my website. So I was on the right track, but need to be more proactive here. What I need is some local info links, and now I know where to start, since I have done many many Localism posts for Paia, Haiku, Kihei and other Maui towns.
Pass them out: When interviewing local businesses and people, I will hand them my business card, and put www.MyMauiBlog.com on the back - that's the quickest and easiest way for them to find my blog and see how they've been featured.
I can see I have a long road ahead of me to integrate my Maui blog more into every day activities. At least the more I blog, the more good material I have. Thanks Bob, and the AR members!
Georgina M. Hunter R(S) e-Pro ~ Jim Sanders Realty Inc. ~ Paia MAUI HI 96779